The concept of marketing a word puts the economic existence of the purveyor in jeopardy. Always the question is asked, “…so, what is organic?”. If you are selling to friends only there is a built in credibility.
But if you are selling to the public and make claims about the goods, then you need third party, independent confirmation of your claims measured to a standard. When you have examinations in Grade 5 at school, you are judged to have reached a standard, if you pass of course. If you go to university to be a doctor and pass all but your final exam, your friends may be happy to be treated by you, but you cannot claim the credibility that your fellows have by passing the test.
The same applies to sellers of organic foods. Trust their claims as you wish, but certification to a standard gives credibility to the level applied. Roux Pecans has the right through annual scrutiny to use the term “organic” on our pecans if we pass the exam for each crop.
We believe that these measurements give Roux Pecans credibility.